8 Tips to Convert Instagram into a Business Marketing Tool

8 Tips to Convert Instagram8 Tips to Convert Instagram

Recently many businesses have gained appearance on social media, and Instagram has become a major business promotion and marketing hub. On Instagram, businesses have found success too. Social media marketing appears effortless and uncomplicated, but the reality is different from this perception. 8 Tips to Convert Instagram.

Every brand does not gain beginner’s luck in social media marketing. So, to use Instagram for marketing purpose, the right marketing strategy is required. Find below eight ways to convert Instagram into a successful marketing tool.

1. Create A Business Account On Instagram

Instagram offers the option to choose between a business account and a personal account. Brands need to open a business account on Instagram to get all the benefits of a business account’s features.

Contact information, email, and address could be mentioned on Instagram business account for follower’s ease of contact. Ease to post advertisements and insight metrics are available to monitor audience activity, such features are available on the business account.

2. Use of Free Tools

The success of Instagram marketing depends a lot on various tools as well, and most of them are free. Tools like editor, scheduler, and analytics monitors are really helpful to tailor content. These tools can show results about what kind of content attract more traffic and help you get Instagram followers to make Instagram marketing strategies successful. 8 Tips to Convert Instagram .

3. Regularly Post Video Teasers

A well-curated Instagram campaign includes perfect clicks of pictures, stories, live videos, and much more. But the release of product teasers of current offerings of the brand is also another way to engage the audience with your account and product. Teaser creates curiosity in the audience and potential buyers to know more about the product, which increases audience engagement.

4. Post Sponsored Content

Instagram posts serve well as an advertisement for any product. You can post sponsored posts on your account as an advertisement of products. This way, your post would reach to more audience outside your follower base. It can get you many Instagram likes, and you could attract new followers.

5. Post Instagram Stories

Instagram story is an interesting feature. Brands should always post stories about recent activities of the company to give them an inside look of it. These stories are like a slideshow and last for 24 hours. Stories can also be used for announcing sales and giveaways, which would engage the audience.

6. Use of Influencer Marketing

You can pair up with right influencers and can fund sponsored posts on their account to give a boost to your marketing. Influencers can get you Instagram followers out of their followers and could turn them into customers as well. It would make your brand accessible and trustable as well.

7. Regularly Post User-Generated Content

Always repost good user-generated content on your account. This would result in the loyalty of your customers and followers and increase their activity on your account. Such gestures can attract new followers and can make your brand popular and customer favourite.

8. Create and Use Your Hashtag

Hashtags are a majorly important feature of Instagram, and it plays a vital role in the increase of audience activity on your account. Through hashtags, your post could reach to maximum audience. A new feature of the following hashtags is introduced on Instagram. So If you create your hashtag and tag it in you every post, it can become famous. You would get Instagram followers for your hashtags as well.

Above mentioned are the eight techniques by use to them you can successfully turn your Instagram business account into a marketing tool. With the use of right strategies, Instagram could turn out to be the most profitable marketing tool for your business.