Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed.
When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you’ll see posts from other users whom you choose to follow.
Instagram has over 600 Million users world wide, its not a surprise that they have decided to create Instagram to become as user friendly as possible, with update after update, the app continues to show us how easy and well thought out the app is. Here is out top tips to make the most out of your Instagram page:
1) Plan ahead, decide what you want your feed to be about
As with any social media platform, you need your posts to reflect your brand identity.
Before you post anything, you need to ask yourself:
What are you about?
What aesthetic are you going for?
What content do you want to share with your followers?
It’s a good idea to take a look at your competitors, and other similar brands to your own before you start building your own presence on Instagram.
Take a look at the types of content they share and when they post, then think about how that ties in with your own brand identity and how you could use such techniques to your advantage.
2) Use your eyes before the lens
If you’re planning to include photos you take in your Instagram feed, then it’s important to remember not to rush to take that snap.
Rather than taking hundreds of shots then sifting through to find the best one, pause for a moment and look at what’s before you.
Your eyes can frame the picture and find the best angles for the perfect picture.
3) Have a clear point of interest
Before you post, ask yourself this: is there a clear point of interest in this image? Some text, or a certain aspect of the picture you want to highlight?
You need to draw the viewer’s eye and guide them to look at what you want them to see.
Good photos have one or two points of interest, great photos have multiple points without feeling cluttered.
That’s another aim – don’t clutter your photo and make it ‘noisy’. If there’s nothing that stands out which will attract attention, your viewers will lose interest.
4) Create good engagement
To make your page look as good as possible, always make sure that your posts have as much engagement as possible, to ensure your page gets enough likes, make sure that you make the most out of hashtags, sponsored ads and location tagging to ensure that your content is out there as much as possible. A quick method that many people use to Instantly increase their engagement would be to Buy Likes, this way they can ensure that they will receive the right amount of engagement on their posts.