One of the worst mistakes to make on social media is coming off as the faceless corporation with zero personality. In the modern age of transparency, people want to get to know your company on a more personal level. Many brands today crack jokes and aren’t afraid to talk to their followers like they would their friends. Whereas brands were once lambasted for coming off like robots, a human social media presence has become an expectation among many followers. Make sure to always engage with the latest topics and trends and don’t be afraid to make jokes and have fun. Many brands also choose to Buy Instagram Followers and Buy Instagram Likes to grow their page fast.
We can debate all day whether or not your follower count is a vanity metric. That said, having 100 followers who regularly engage with you and your content are infinitely more valuable than 10,000 that ignore you. It might be cliche to say, but don’t leave the “social” out of your social media presence. The beauty of social is that you can form relationships in an instant with followers from just about anywhere.
Spoiler alert: sticking to a content schedule isn’t just something “extra” that brands do.
If there’s a common thread between the biggest brands on social, it’s that they post on a consistent basis.
Chances are you’re juggling multiple social channels and are trying to make sure you tick a lot of boxes in terms of descriptions and when to post, right? Consider how a content calendar can make the process much easier by…
- Allowing you to fine-tune each of your posts for each platform without having to jump between sites.
- Timing your posts to maximize engagement, keeping you from having to constantly post in real-time.