Simple Guide to Instagram Photo Editing

Can we just talk for a second about our false perception of the quality of photos we take? Like, does this happen only to me of is the distorted photo perception an actual thing? Imagine this, you finally catch up with your best friend, you’re having a great laugh. You guys have a delicious, well-presented meal and then go for a walk around the cute old part of the City/town. Obviously you take a few pictures in the moment to capture the memory and later post the pictures on Facebook or Instagram to share how wonderful of a day you had. But then you go home, swipe through the pictures in your gallery and realise that you don’t enjoy the quality of the picture as much as you enjoyed the quality time you spent together. All the effort to then find out that the really great picture you loved is actually not the one? Maybe the lighting could have been brighter, maybe darker, maybe it’s not sharp enough, or maybe you don’t quite like the colouring of the photo. Whatever the imperfection may be, you probably wish there was a way to fix it and make it look like the artpiece you imagined in the first place (how rude it doesn’t, right?).

Well… I may have a solution for you. The editing tool on Instagram allows you to really transform your photos before you boost your post with real Instagram likes. It has various options, all the way from making the image sharper, brighter, highlighted and even changing the under-lining colour theme. In this blog we will dive into how you can use the tool yourself to become more satisfied with the outcome of your photography. Maybe it’s not the latest version of Adobe photoshop, so if you are a professional photographer of 10 years you may not be impressed. However, for basic editing this tool is perfect. Simple, quick and effective. What more can you ask for? I use this on pretty much all of my photos and I am always happy with the end result. Your favourite brands probably use this tool too. So, here are a few simple tips on how you can upgrade the quality of your photos. 

Firstly, choose your favourite photo from the gallery by clicking the middle button on the instagram app with a cross. This will take you to your gallery; you can now choose your favourite picture that you’re going to edit, so click on it and press “Next” in the right top corner. To go bak to previous page press the arrow in the left top corner of the app. This will take you to the editing section, where the magic begins…

The Magic Wand Instagram Photo Editing

The magic wand always shows itself at the top of your chosen photo to post. This is probably my favourite, quick-fix tool. For those of you with pretty busy schedules, who don’t have time to play around with all the editing tool this is definitely the go-to. Essentially it edits your picture for you. With one click; lighting, brightness, highlights, how sharp the photo is, will be sorted for you automatically. This one designed by Instagrams’s experts and works on all photos. Imagine getting a quick tan with just one click. Well, this tool can do that for you and it’s amazing. 

Filter OptionInstagram

Who doesn’t love an Instagram filter? We all do, lets admit it. This option always shows in the bottom left corner. Here you will find over 20 different “filters” which essentially change the mood of your picture. You can then click on one of them to add the filter on. If you double tap you can actually choose how strong the filter will be on your photo from 0-100. You can pick from Juno, Aden or Nashville. To make things easier Instagram only allows you to use one filter on each photo so don’t worry about accidently being over the top.

Edit OptionGreedier Social Media

You can find this option by clicking “Edit” in the bottom, right corner. This is an awesome tool if you have some spare time on your hands. On here you can clock on each individual edit option and choose the intensity from -100 to +100. For example adjusting the brightness, contrast, saturation or going black and white could be an idea for you. After you have picked the intensity of edit function you can now either press “done” in the bottom right corner or “cancel” in the bottom left corner to apply, or delete. The great thing is you can really transform the image with this function.

Happy editing!

How to post pictures on Instagram?

How to post pictures on InstagramHow to post pictures on Instagram? Why would you want to share content on your account? Well, it’s a great way to spread your message, promote your business or product you’re selling or simply share some special moments with family and friends. You can post anything from a quote that motivates you, your brand’s logo, new products you have in your business, simply a picture of you and your family or your favourite food!

You do have to keep in mind what the theme or intention of your page is. If it’s a business page, probably don’t post pictures of your cousin’s new puppy, and if it’s a personal page people probably don’t want to see 10 promotional photos a week. Stay consistent with your theme and you will be more likely to gain the most out of your posts and attract the right audience.

In this post I am going to go through some of the basics you need to know to post a photo or video on your Instagram page. It’s pretty simple, so don’t worry; you don’t need a 1st Class Double Honours Phd in Computer Engineering and Cyber Security.

  1. Go onto the Insta App.

If you don’t have the app on your mobile phone, please go to your app store and type in “Instagram” into the search bar. Then click download the app, wait a few minutes and you will then be able to “open app”. Your phone might ask you for a password in order to download the phone application, so type it in and the download will start.

  1. Click the square with a cross inside it to start uploading a photo or video. 

Here you will get access to all your recent posts in the “library” tab at the bottom. You can choose to upload multiple photos by selecting the square in the bottom right corner of the main photo showing. There is also a cool function to create a little photo poster with multiple pictures. If you choose one of these options; it will then allow you to select multiple images for your post. Alternatively you can press the middle “photo” or right tab “video” to take a photo/video there and then.

  1. Press “Next”

This will take you to the edit function. You can press the magic wand in the middle at the top of your photo for automatic edit of your picture or video. If you press on the “edit” tab in the right bottom corner that will take you to a more advanced edit function where you can play around and make your image black/white, brighter, darker, sharper or change the colours altogether. For multiple photos click on each individual one to edit and press “done” in the top right corner when you are done. When you’re satisfied with the outcome click on the “next” tab.

  1. This will take you to the last step before posting.

Here you can write a caption, add some hashtags, add location, tag people and even share to Facebook, Twitter and Tumblr. Click on the “write a caption” to add a description to your post, a positive quote or simply a smiley face. If there are other people in the picture you can tag their instagram account by simply clicking on “tag people” followed by clicking on the picture and typing in their insta name.

Click “share” in order to make your post visible to other people. You can now purchase some likes to boost your engagement on insta! Congratulations, you have officially completed the post share!

Social Media and Positive Impact on Mental Health

Social Media and Positive Impact on Mental Health“How can social media positively impact one’s mental health?” you may ask. There is so much comparison, bullying, negativity out there. You might have read articles telling you how bad social media is for mental health. Obviously, this is true in certain circumstances. For example; when we compare ourselves and our lifestyle to that of a public figure we can unintentionally decrease our own sense of self and identity.

We must remember that not everything we see on social platforms may be a true representation of real life, therefore it would be foolish to even try to compare our real life to that which may portray a deceived image. If you choose to engage in negative comments, arguments and the comparison game, your mental health will suffer. On the other hand, there is a much brighter side of social platforms which needs to be remembered.

Social media platforms

Recent research found that regular use of social media platforms can actually reduce experiences of distress by 63% (Hampton, 2019). This is because social media allows us to connect with like-minded people around the world and leads to an increase in our social networks. I have personally found this to be very true.

Thanks to social platforms, I now have friends in the US, India, Italy and Australia that I would have never met otherwise. How amazing is this? Thirty years ago having friends on the other side of the world would be almost perceived as fiction.

But in this day and age? We can have networks of friends in every country, we can work on social and charitable projects in countries we have never physically been to, we can travel online to other beautiful parts of the world. We have the entire planet in our pocket and we can connect with anyone we desire at any given time. Does this sound like the Matrix?

The sense of connection to the world has also been found to prevent depression in Cancer patients (Farpour, Habibi & Owji, 2017). As you can imagine terminally ill individuals experience higher levels of mental health issues than a healthy individual. However because of the genius tool of social media even those who may be socially isolated don’t actually need to move to make meaningful connections with others in their city, country, continent and more. Social media platforms have more potential power than we have ever imagined, and who knows maybe we can even reduce feelings of depression with the right use of it.

This is just some of the countless research that’s found how beneficial the use of social platforms can be to our mental health, if we utilise it in the right way. Maybe, visiting famous model’s profiles for the purposes of comparing our own bodies to theirs is not the greatest idea if we want to enhance our own self confidence and sense of well being. But if you are trying to enhance your sense of belonging to the community, create new networks and friendships and create change in the world social media is the greatest tool to achieve this.

Think about it, how are you going to utilise social platforms to increase your own well-being and the well-being of others? What positive action are you going to take today?


Farpour, H. R., Habibi, L. and Owji, S. H. (2017). Positive Impact of Social Media Use on Depression in Cancer Patients. Asian Pac J Cancer Prev. 18(11): 2985–2988.

Hampton, K. N. (2019). Social Media and Change in Psychological Distress Over Time: The Role of Social Causation. Journal of Computer-Mediated Communication.

Grow your Instagram account overnight.

grow your Instagram accountHave you ever struggled to grow your Instagram account? You’ve probably heard of various techniques you can use to create more engagement and get those dream sales and clients into your business. There are millions of articles online on growing your social media platforms with 479,000,000 google search responses to “How to grow your Instagram”. You have probably tried things from following and unfollowing hundreds of accounts, liking and commenting on random people’s posts, using xxxxxxx amount of hashtags and various more. Which one have you found the most effective?

Although there is definitely great truth in all these article, there is not really one magic trick you can use to create that famous account. It is rather the compounding of lots of little things. This can be from content, contacts, marketing, tags, quality, value. (Check out our post on how to be an influencer for more tips on this topic). We are often looking for a quick fix, and whereas there are tools that can help we need to keep our (personal) brand’s mission as the key to unlocking the potential of social media.

Most people waste hundreds of hours searching for that quick fix. You probably tried the hashtags for a while, before you moved onto something new and seemingly better. What if all the hours weren’t needed? What if there was something that could help you grow your Instagram more effectively and for good?

Well, in this blog I am going to give you great tips on how to grow your Instagram effectively and for good. No more wasted hours, no more trial and error. Below I have created a super simple guide for you to follow if you want to explode your instagram. The three ingredients for growth are a great path for you to follow, and for best results all three should be combined and used together. 

So, our simple 3 point recipe is:

  1. Add valuable content to you page.

In order to grow your account you need to have high quality, valuable content ready for your growing audience to benefit from. Whether that is a travel blog, beauty products, personal training or marketing business. You content is probably the most important ingredient, it’s the heart of your page.

2. Engagement.

In order to create real, personal connection with your audience you need to interact with other accounts. When you are just starting out it’s best to engage with bigger accounts that match your Niche. Other account who are interested in similar area will start noticing your comments and that way it can lead to organic following. Once you establish a higher following engage with smaller accounts to create a personal bond.

3. Followers and likes

Engaging with other people’s content is a great tool to get noticed. However, if someone sees you already have a great following and activity on your page they will be more likely to actually get involved in your page themselves. So a great way to boost your popularity is to start with buying followers and likes to attract more traffic to your page. Your page can go from 10 to 10000 overnight and will attract great clients, connections and potential business partners to your page. 

If you apply the three principles above you will start noticing more traffic. Just remember that consistency in posting quality content is also one of the most valuable things. You can buy 50k followers, which will look great but without proper structure to your posts it may not do the trick. Think and work smart and you will save time so that you can focus on growing your business and/or yourself.

8 Tips to Convert Instagram into a Business Marketing Tool

8 Tips to Convert Instagram8 Tips to Convert Instagram

Recently many businesses have gained appearance on social media, and Instagram has become a major business promotion and marketing hub. On Instagram, businesses have found success too. Social media marketing appears effortless and uncomplicated, but the reality is different from this perception. 8 Tips to Convert Instagram.

Every brand does not gain beginner’s luck in social media marketing. So, to use Instagram for marketing purpose, the right marketing strategy is required. Find below eight ways to convert Instagram into a successful marketing tool.

1. Create A Business Account On Instagram

Instagram offers the option to choose between a business account and a personal account. Brands need to open a business account on Instagram to get all the benefits of a business account’s features.

Contact information, email, and address could be mentioned on Instagram business account for follower’s ease of contact. Ease to post advertisements and insight metrics are available to monitor audience activity, such features are available on the business account.

2. Use of Free Tools

The success of Instagram marketing depends a lot on various tools as well, and most of them are free. Tools like editor, scheduler, and analytics monitors are really helpful to tailor content. These tools can show results about what kind of content attract more traffic and help you get Instagram followers to make Instagram marketing strategies successful. 8 Tips to Convert Instagram .

3. Regularly Post Video Teasers

A well-curated Instagram campaign includes perfect clicks of pictures, stories, live videos, and much more. But the release of product teasers of current offerings of the brand is also another way to engage the audience with your account and product. Teaser creates curiosity in the audience and potential buyers to know more about the product, which increases audience engagement.

4. Post Sponsored Content

Instagram posts serve well as an advertisement for any product. You can post sponsored posts on your account as an advertisement of products. This way, your post would reach to more audience outside your follower base. It can get you many Instagram likes, and you could attract new followers.

5. Post Instagram Stories

Instagram story is an interesting feature. Brands should always post stories about recent activities of the company to give them an inside look of it. These stories are like a slideshow and last for 24 hours. Stories can also be used for announcing sales and giveaways, which would engage the audience.

6. Use of Influencer Marketing

You can pair up with right influencers and can fund sponsored posts on their account to give a boost to your marketing. Influencers can get you Instagram followers out of their followers and could turn them into customers as well. It would make your brand accessible and trustable as well.

7. Regularly Post User-Generated Content

Always repost good user-generated content on your account. This would result in the loyalty of your customers and followers and increase their activity on your account. Such gestures can attract new followers and can make your brand popular and customer favourite.

8. Create and Use Your Hashtag

Hashtags are a majorly important feature of Instagram, and it plays a vital role in the increase of audience activity on your account. Through hashtags, your post could reach to maximum audience. A new feature of the following hashtags is introduced on Instagram. So If you create your hashtag and tag it in you every post, it can become famous. You would get Instagram followers for your hashtags as well.

Above mentioned are the eight techniques by use to them you can successfully turn your Instagram business account into a marketing tool. With the use of right strategies, Instagram could turn out to be the most profitable marketing tool for your business.

Social Media Blogging, How to create relative content

social media bloggingWeb based life promoting is, without a doubt, a consistently evolving medium. Regardless of whether it’s staying up to date with new improvements in web based life, for example, new online life highlights or new calculations, or whether it’s instructing yourself on new web based life systems and rising insights and information, computerized advertisers and entrepreneurs need to always stay up with the latest and teach themselves.

Also, the most ideal approach to do this? By perusing the best sites and news sources, religiously. Continue reading “Social Media Blogging, How to create relative content”

How Is Instagram More Than Just Another Social Media Site?

About Instagram

The Instagram has become huger than you can ever imagine. Not that it has grown in size of the website or the mobile app, but we are talking about the popularity. Instagram started as another Social Media platform, where you could share your pictures and videos.

But, the Instagram we have here today is in no way close to that, yeah you can still do the photos and video stuff. What we are trying to say is that today it is one of the biggest platforms for brands and companies to post and let the world know about their business. Continue reading “How Is Instagram More Than Just Another Social Media Site?”

How to Target a niche on social media:

Image result for Niche MarketingWhat do golf clubs, Chess Guides, and gothic tattoo parlours share for all intents and purpose? Niche Marketing

These things are not being publicized towards the all inclusive community, yet for a little subset of clients who are profoundly intrigued by a specific item class. They are all specialty items.

The thought behind specialty promoting is the long-tail rule. Basically, specialty markets have high potential for organizations on the grounds that there is substantially less challenge than a standard item. As a general rule, specialty shoppers can be increasingly faithful to your image and your items. Continue reading “How to Target a niche on social media:”

5 Tips To Get More Likes And Double Taps On Your Posts

Get More LikesThis may appear like an easy decision, however you’d be shocked what number of individuals don’t do it. You needn’t bother with a DSLR worth a few thousand dollars to make an extraordinary Instagram post, however you ought to in any event ensure your lighting is great and everything is in core interest. I’d suggest at any rate a cutting edge cell phone (like a more up to date iPhone or Galaxy) on the off chance that you need to take some incredible looking shots. Incredible photographs are normally more stylishly satisfying – and that implies more likes.

Despite the fact that it may sound negligible, being reliable in your sifting plan is one of the top approaches to assemble your Instagram image. Utilizing a similar arrangement of channels (a couple!) for the majority of your photographs encourages you make and keep up a steady visual character on your Instagram account. This makes your photographs in a flash unmistakable on your devotees’ feeds, expanding acknowledgment and getting you progressively steady likes. Continue reading “5 Tips To Get More Likes And Double Taps On Your Posts”

A Comprehensive Guide About Instagram Metrics For Social Media Marketers

Do you realize the contrast among reach and impressions? Do you know what level of your supporters draw in with your posts?

Following the most significant Instagram Metrics is urgent to develop your record and construct a connected with following.

With more than 1 billion dynamic clients, Instagram is one of the quickest developing web based life stages. It’s additionally the most dominant web based life stage for marking explicitly.

In any case, similar to some other online networking stage, there’s very little point in utilizing Instagram in case you’re not getting results and effectively following execution. Continue reading “A Comprehensive Guide About Instagram Metrics For Social Media Marketers”