Blogs

What Is Instagram, Anyway?

What is this trendy thing called “Instagram” that all the cool kids seem to be into lately? It’s only been around for a few years, quietly picking up traction mostly thanks to everybody’s new obsession with mobile photography, so don’t feel embarrassed to ask if you have absolutely no clue what it’s all about.

An Intro to Instagram

Instagram is a social networking app made for sharing photos and videos from a smartphone.

Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed.

When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you’ll see posts from other users who you choose to follow.

Pretty straight forward, right? It’s like a simplified version of Facebook, with an emphasis on mobile use and visual sharing. Just like other social networks, you can interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging and private messaging.

Devices That Work With Instagram

Instagram is available for free on iOS and Android devices.

It can also be accessed on the web from a computer, but users can only upload and share photos or videos from their devices.

Creating an Account on Instagram

Before you can start using the app, Instagram will ask you to create a free account.

You can sign up via your existing Facebook account or by email. All you need is a username and a password.

You may be asked if you want to follow some friends who are on Instagram in your Facebook network. You can do this right away or skip through the process and come back to it later.

It’s always a good idea to customise your profile by adding your name, a photo, a short bio and a website link if you have one when you first get on Instagram.

When you start following people and looking for people to follow you back, they’ll want to know who you are and what you’re all about.

Using Instagram as a Social Network

As previously mentioned, Instagram is all about visual sharing, so everybody’s main intention is to share and find only the best photos and videos. Every user profile has a “Followers” and “Following” count, which represents how many people they follow and how many other users are following them.

Every user profile has a button you can tap to follow them. If a user has their profile set to private, they will need to approve your request first.

Keep in mind that when your profile is created and set to public, anyone can find and view your profile, along with all your photos and videos. Learn how to set yours to private if you only want the followers you approve to be able to see your posts.

Interacting on posts is fun and easy. You can double tap any post to “like” it or add a comment at the bottom. You can even click the arrow button to share it with someone via direct message.

If you want to find more friends or interesting accounts to follow, use the search tab (marked by the magnifying glass icon) to browse through tailored posts recommended to you.

You can also use the search bar at the top to look for specific users or hashtags.

Applying Filters and Editing Your Instagram Posts

Instagram has come a long way since its early days in terms of posting options. When it first launched in 2010, users could only post photos through the app and add filters without any extra editing features.

Today, you can post both directly through the app or from existing photos/videos on your device. You can also post both photos and videos up to one full minute in length, and you have a whole bunch of extra filter options plus the ability to tweak and edit.

When you tap the middle Instagram posting tab, you can select the camera or video icon to let the app know whether you want to post a photo or a video.

Capture it through the app, or tap the photo/video preview box to pull up a previously captured one.

Instagram has up to 23 filters you can choose to apply to both photos and videos. By tapping the Edit option at the bottom of the photo editor, you can also apply editing effects that allow you to edit adjustments, brightness, contrast and structure. For videos, you can trim them and select a cover frame.

If you want to edit your photo or video within the Instagram app, simply tap the wrench icon and choose a feature from the bottom menu. You can adjust the contrast, warmth, saturation, highlights, shadows, vignette, tilt shift and sharpness.

Sharing Your Instagram Posts

After you’ve applied an optional filter and possibly made some edits, you’ll be taken to a tab where you can fill out a caption, tag other users to it, tag it to a geographical location and simultaneously post it to some of your other social networks.

Once it’s published, your followers will be able to view it and interact with in their feeds. You can always delete your posts or edit their details after you published them by tapping the three dots at the top.

You can configure your Instagram account to have photos posted on Facebook, Twitter, Tumblr or Flickr. If these sharing configurations are all highlighted, as opposed to remaining gray and inactive, then all of your Instagram photos will automatically be posted to your social networks after you press Share. If you don’t want your photo shared on any particular social network, simply tap any one of them so that it’s gray and set to off.

Viewing and Publishing Instagram Stories

Instagram recently introduced its new Stories feature, which is a secondary feed that appears at the very top of your main feed. You can see it marked by little photo bubbles of the users you follow.

Tap any one of these bubbles to see that user’s story or stories that they published over the last 24 hours. If you’re familiar with Snapchat, then you’ll probably notice how similar Instagram’s stories feature is to it.

To publish your own story, all you have to do is tap your own photo bubble from the main feed or swipe right on any tab to access the stories camera tab. If you want to find out more about Instagram stories, check out this breakdown of how it differs from Snapchat.

Ready to Start Instagramming?

We could go on and on in extreme detail about every little thing there is to do and experience on Instagram, or we could just leave it here so that you can go try Instagram for yourself. Before you do though, make sure you take a look at the following extra recommended articles to really ramp up your Instagram presence as you get started:

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Five Ways to Boost Your Instagram Marketing

Instagram now has over 600 million active users who are scrolling their feeds, liking comments and responding to posts on a regular basis. Since more consumers are also engaging with their favorite brands on social media, having a strong presence on Instagram is a smart move to bolster your strategy, connect with your audience, and grow brand awareness.

As you’re developing your social media strategy, improving your Instagram marketing will likely yield favorable results for your overall business goals.

Regardless of your practice or small business, these five tactics will help you effectively leverage Instagram to boost followership, increase exposure, heighten engagement and improve your productivity.

1. Host Instagram Contests

One way to improve your Instagram marketing and get followers interacting with your content is by hosting contests. Not only does this generate buzz around your name but it also shows a fun side to your brand.

Instagram contests can be simple to execute and can be held weekly to grow your followers, boost exposure, and create the expectancy to keep your audience coming back to you.

Here are a few ideas to get you rolling:

“Like My Post to Win” – Perhaps the easiest to facilitate, participants can simply double tap your post to enter – and of course, they must be following you. Encourage your audience to “repost” your content on their news feeds to foster more responses
“Selfie” Photo Contest – Have clients take a selfie after having a great appointment with you. Get them to briefly share their experience with your brand, using your company and contest hashtag in their posts
Photo Contest with Voting – Take your selfie contest up a notch by adding a voting element to the competition. The image that receives the most votes is the winner.
For your contest giveaway, be sure that it’s something your audience would enjoy winning – make it enticing and exciting enough to compel followers to join.

2. Hashtags are a Must

Using hashtags on Instagram is vital because they enable others to find you, even if they’ve never heard of your brand before.

You’re able to reach a larger audience, increase content exposure, and open doors for new connections to be made. Including hashtags in your posts is a must if you want more eyeballs on your visuals.

Two cool tools to consider for discovering which hashtags are trending in your niche are Top-Hashtags.com and Hashtagify.me. Through these apps, you can learn the highest rated hashtags, how many posts are currently using them and see examples of how they’re being applied.

Also, check out the hashtags your influencers’ and competitors are including in their posts. Find out what’s working by viewing the level of engagement they’re generating.

3. Engage Your Followers with Instagram Stories

A recent study showed that people will watch live videos longer than one that has been prerecorded. With that knowledge, leveraging social video can be a huge asset to your business, and certainly provides another outlet to connect more deeply with your followers.

Instagram Stories is one of the platform’s newer features, and brands are also now able to “go live” to get their message out using video on the platform.

A great way to utilize this is by hosting live Q&A sessions where you answer your followers’ and clients’ questions in real-time. This is a great way to gain feedback into what your audience thinks of your products, and can provide fresh content ideas to share in your next blog post. These responses can also be used to tweak and adjust your current program or products.

Another way to engage your followers is by taking them behind-the-scenes to get a glimpse of how you operate. Invite them to the next company event, staff meeting, or simply show them a typical day at the office. These personalized expressions can create memorable experiences that will help separate your brand from competitors.

Finally, be the first to report breaking or trending news by broadcasting it live on Stories.

4. Leverage Instagram Tools

There’s a plethora of apps on the market to help improve your productivity and efficiency in Instagram marketing, ranging from better photo filter options, analytics and scheduling your posts, to finding your key influencers.

You can maximize your time and marketing efforts by adding a few of these tools to your kit:

Crowdfire – A popular app for Instagram, Crowdfire provides a list of new followers, those who have unfollowed you, gives suggestions of other users that may be interested in your service, and recommends the best times to schedule your content
SnapWidget – Embed your Instagram feed onto your website or blog for more visibility
Repost – Build relationships with followers, highlight influencers in your niche, and initiate new conversations simply by reposting their content
Social Insight – Your all-inclusive analytics tool to monitor engagement, follower growth, interactions, and overall progress to gauge your Instagram marketing success

5. Know When to Post Your Content

Posting your images at the right time will help boost engagement with your followers.

According to Hootsuite, the best time to post on Instagram is between 12pm-1pm, Monday-Friday. However, the real success lies in discovering when your unique audience is most responsive to your content.

There are several social media management tools like Buffer and CoSchedule that have built-in analytic features giving you the optimal times to post on Instagram for better engagement, while Instagram also has it’s own business analytics tools which provide insight into when your followers are most active online.

Individual results will vary, so while it’s great to get an understanding of generic posting recommendations, nothing beats learning about your own audience habits.

6. Increase your follower base

One of the best and easiest ways to boost your follower base and make your brand more reputable is to buy followers. You can buy Instagram followers through Greedier Social Media for your Twitter or Instagram accounts.

Conclusion

Instagram is an excellent platform to help boost your social media marketing strategy and bring more awareness to your brand. Consider implementing some of the tactics outlined above, test your results, and ramp up from there. The key is to implement and discover what resonates most with your audience.


The Most Important Steps To Establishing Your Brand Online

It’s hard isn’t it?
Yes, I’m talking about establishing your brand online. As you have probably learned, you can’t just throw up a cool-looking website and then expect thousands of visitors to come flocking to it.
It doesn’t work that way. And it’s pretty frustrating, right? You’ve probably dabbled in social media. You may have even written a few blog posts.
But nobody comes to visit. And you’re probably about to lose your mind.
To add salt to the wound, you have probably seen many business owners make it look easy. How do they get so many visitors and subscribers?
Here’s reality: it’s not easy at all. Building a strong online presence takes a lot of time and hard work. But that’s not all. It also requires you to make sure you’re taking the right steps. After all, you don’t want to waste time working hard on something that isn’t going to get you anywhere, do you? On of the best and quickest ways to do this is by purchasing followers through Greedier Social Media for your accounts, wether this be Instagram or Twitter.

ONLINE BRANDING STEPS
That’s what this post is about. In this post, I’m going to give you some basic pointers that will set you on the path to building a thriving online presence. You will learn the steps you need to take to begin earning more traffic, getting more subscribers, and converting customers.

START YOUR BLOG
If you have done any reading on online marketing, you’ve already learned why blogging is important for business owners. Blogs remain one of the most powerful tools for expanding your influence, building credibility, and getting more exposure for your business.
Businesses who blog earn tons more leads than those that don’t.
Here are some of the benefits of blogging:
Blogging improves your search engine rankings, making it easier for prospective clients to find your business online.
It increases the likelihood that prospects will become paying clients.
Blogs are a great way to build your email list.
So why don’t more entrepreneurs blog? Well, one of the reasons is because they believe it’s too hard to build and maintain one.
But this doesn’t have to be the case. There are steps you can follow to establish a high-quality blog.

START CREATING CONTENT
After you have chosen your platform and web host, and your blog is completely set up, you need to start creating content. This is the part you’ve been waiting for, right?
Not so fast.
Before you start writing content you need to have a plan. You don’t want to just start writing whatever you feel like writing. You need to know what type of content you need to write.
Fortunately, this isn’t too hard. You just need to ask yourself the following questions:
What type of information does my audience need? What questions are they asking?
What types of blog posts would work the best for my readers?
What have others in my industry written about? How can I take a unique approach?
Here’s the thing: you’re not just writing content for the sake of writing content. Each blog post you write needs to have one objective: to benefit your readers as much as possible.
People don’t read content that isn’t helpful. Chances are, if they came to your blog it’s because they believe you’re providing information that they need. You need to deliver the goods!

CREATE YOUR SOCIAL MEDIA STRATEGY
Creating a blog is an important step, but it’s pretty much useless if nobody reads it, right? That’s where social media comes in.
Social media is the best way to promote your content and your business. It’s the tool you will use to attract visitors to your blog and your website. An effective social media strategy can get your website more exposure and enable you to interact with your audience.

USE THE RIGHT SOCIAL MEDIA PLATFORM
Before implementing a social media strategy, you need to know which platforms to use. Otherwise, you might be wasting a lot of time posting on platforms that your audience doesn’t use.
The key is to find out which services your target market is using the most. You have to understand the demographics that make up your audience. Fortunately, you may already know this if you’re familiar with your industry.

SOCIAL MEDIA MARKETING IS ABOUT BEING HELPFUL
Just like writing content, your main objective when using social media should be to help as many people as you can. It’s not about just promoting your products and services. Social media should be used to share your content and engage with your prospective clients.
Now, I’m not saying that you should never use social media to promote your products and services. It’s a great way to create awareness of what your business offers. However, you don’t want to overdo it.
One effective method for sharing on social media is to use the 30/60/10 rule. Here’s how this works:
30 percent of your social media posts/Instagram should be your own content.
60 percent should be curated posts of other people’s content.
10 percent should be posts that promote your products or services.
You don’t have to stick hard and fast to that ratio. You might find that tweaking it a bit will work better for your business. Don’t be afraid to experiment. Find out what’s most effective for you.

BUILD YOUR EMAIL LIST
When you start earning more traffic from your content marketing and social media efforts, it’s time to start converting these visitors into subscribers. This is how you will build your online audience and keep in touch with your followers.
Not only is email marketing great for building and nurturing your audience, it’s a highly effective way to get more customers. Email marketing is 40 times more effective than using only social media to attract business.

GIVE A COMPELLING OFFER
How many times have you visited a website and been offered something cool for free? No doubt you’ve probably downloaded at least a few ebooks, checklists, and other types of content from sites that had valuable information to share.
Chances are, you only had to type in your email address, then download the goods, right?
So why does this work? Well it’s a little thing called the “reciprocity principle.” It simply means that if you give something valuable to another person, they will be more willing to give you something that you want.
In order to get subscribers, you have to offer something valuable. You can’t expect your visitors to give you their highly-prized email address if they’re not going to get anything out of it.
The great thing about this is that it’s not too difficult. You just have to think of what types of information would be the most valuable to your visitors.
Here are a few examples of free offers you can give to your readers:
Ebooks
Cheat sheets
Checklists
White papers
A free consultation
A video teaching
Not too hard right? But here’s the key: it has to be something that goes deeper than the value you’re already providing on your blog. You have to give them a reason to want it.

ENGAGE WITH YOUR AUDIENCE
After you have gained permission to contact your visitors, you need to engage with them. This is where you will develop your email marketing campaigns.
When email your list, you don’t want to send only promotional materials. Similar to social media campaigns, email marketing should be used to provide value to your readers. Otherwise, they will stop opening your emails. They may even unsubscribe.
You don’t want that, right?
Figure out ways you can give your readers more of what they want: helpful information. Here are some suggestions:
Send updates on your latest blog posts.
Give content that only your email list gets to see.
Ask for some feedback from your audience. It’s a great way to gain a deeper understanding of your subscribers.
Give your readers a “behind the scenes” look at what your business is doing.
When you’re focused on providing more value with your email marketing, your readers will be more likely to spend their money with you. You don’t want to send a ton of sales emails if you’re not also providing a benefit to your readers.
Build your following on social media, most importantly on Instagram.

CONCLUSION
Building an online footprint isn’t easy. It does take time. You will need to work hard to promote your website and build a healthy following. Most businesses don’t get instant results.
But if you’re consistent, you will be able to build an engaged audience. It does require perseverance, but when you finally start getting more clients, the hard work will pay off.


Three Keys To Better Social Media Engagement

In a world that’s heavily polluted with information, it’s easy for business owners to get overwhelmed with social media expectations. We all know that social media is necessary for business success, but do we know why? In a study from Simply Measured, 60% of social marketers report measuring ROI as a top challenge. How, then, do we convince our CFOs to continue to invest in these channels? 

One word: engagement. Companies that actively engage with their target audiences are earning the loyalty of their customers; other companies are simply losing out by using social media as a cheap channel for promotion. Social media is a continually changing landscape and brands that learn how to stand out from the noise will dominate.

Here are a few keys that could help you gain a competitive edge.

1. Understand Your Audience

This AdWeek article features 10 brands that understand who their audience is, and as a result, are doing an amazing job on social media. The main thing that stands out in each of their posts is that they know who their audience is and how to best capture its interest. Pizza Hut and National Geographic, for example, don’t post similar messages even though they may have some overlap in audience. The reason is that people have different feelings and attitudes towards each. After all, they each provide different services. These companies know their target audiences well, so they create engaging content that enhances their brand and engages their core audience.

It’s important to know how your customers perceive your brand and what exactly your product does for them. The deeper you can understand how your customers interact with your brand, the closer you are to understanding your audience. It’s also important to understand how your products and services compare to those of your competitors – not from your perspective but from your customer’s. Once you understand this, you’ll be able to paint a picture of your typical audience member (otherwise known as a customer persona). Make them a real person in your head and then think of them as your best friend. It will make the difference between addressing a complete stranger and talking to a friend. Who is more likely to engage?

2. Provide Useful Content

Stay away from only creating content to meet a deadline or just to have content available. You want to create content that your audience will find useful and shareable. In an article for Entrepreneur, Aaron Agius outlines three principles to keep in mind when creating social content:

  • First, he says to always reinforce your brand image. Just because you are surfing the internet and find a popular video about a cat, that doesn’t make it relevant to your brand. Earlier, it was noted that one of your main jobs is to engage your audience. But always do this with your goals in mind. If you run the social media for an animal shelter, this could be useful in reinforcing your message, but if you represent a restaurant, you need to be able to tie it back to your brand.
  • Second, use your data to know which content will most likely be seen. After ensuring that the content is addressing your audience and staying true to your brand, it’s time to think about what your audience is likely to view, click on and share. Does your audience prefer images and diagrams or are they interested in quick tips? Is a 30-second video more valuable than 1,000 words? Get ready for some trial and error, which you’ll accomplish by evaluating your educated guesses and by closely analyzing your data.
  • Lastly, Agius emphasizes the importance of embedding images into your content. People often say that a picture is worth 1,000 words and this also seems to be true in marketing. He writes that “articles with images receive 94% more views. Twitter content with images receives nearly twice as many views as text posts, even though there are seven times more text posts on Twitter.” Find a way to make what you have to say visually appealing. It is less of a time investment to your consumer and keeps them entertained.

A good example of this is a trojan mailing campaign where DHL utilized competitors’ services to advertise their brand. This DHL video campaign was released in early 2014 (shortly after the holiday mailing mess). DHL understood its audience’s level of frustration and decided to appeal to them by owning their position as the underdog in the market. By utilizing their competitors mailing services, they mailed extra-large packages to hard-to-find locations in packaging that revealed the DHL brand after they were exposed to above freezing temperatures. In a clever way, they were able to drive a message that appealed to their audience while highlighting their brand in a very visual, clear and concise manner.

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Four Social Media Marketing Trends That Will Dominate 2017

Social media, probably the fastest growing industry of the recent times, is ever-changing in its form and nature. There was no dearth of changes when it came to social media trends in 2016; from consumer preferences to brand opportunities and live videos, we have seen it all. Social media is all about user interface and what all the social media giants strive for is to perfect the user experience.

Although it is hard to predict the kind of trends that will dominate the year 2017, but looking at past occurrences, it is safe to say that some of them are apparent and inevitable. Here are four social media trends that will make their rounds in the year 2017.

Customer service chatbots 

The new brands entering the market all turn to chatbots when it comes to customer care and customer service resources. In order to provide fast and immediate responses, social media giants like Facebook or communication platforms like Slack or Allo all use chatbots. These bots facilitate the communication process and reduces response time by a great deal. This makes the increased use of chatbots the most interesting social media trends for the year 2017.

Paid Followers

Once of the most important ways to boost your social media presence is by purchasing followers for your Instagram or Twitter profiles. This completes your image as a brand and can make you look more reputable. Followers can be purchased online at Greedier Social Media.

Live Video platforms 

In 2016, social media giant Facebook dropped a bomb that goes by the name FacebookLive, and the way people consume videos has been growing ever since. Everyone likes a good sneak peek, after all that is how we have always received everything from gossips, to our favorite TV shows and movies. These little tidbits create the perfect amount of uproar among the hungry masses who are just clamoring for good content. Increasing number of companies are using the live video feature to promote their products and seep through the minds of people.

Social messaging 

WhatsApp, in February 2016, announced the fact that it has reached its one billion mark and it has proven the fact that people over the year are turning to private social messaging. Companies are cashing in on this growing trend of social messaging, so much so that the year 2017 will see the drastic shift from social network to social messaging apps. This can be a great ecommerce options for companies as well.

The world is changing, and so is a pertinent part of it – social media. Every day the brands along with the platforms are changing their style, bringing out innovative ways of making social media more efficient and effective. It must be working really well because we do not seem to get enough of it.


5 Tips for Social Media Marketing

In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it.

In this social media dominated world, marketing is heavily reliant on technology, but that technology remains focused on people. This year’s trends will help marketers reach and engage their audience on a more personal level, over social media noise. Companies will be able to fine-target their niche communities, with increased support from software solutions.

Social Media Marketing Trends and Tips

The following is a list of trends and tips for social media marketers to leverage now.

1. Investment in Visual Marketing Will Increase

Most social networks have already launched their versions of live-streaming. Twitter has Periscope, Facebook’s Live, and other networks like Blab and DubSmash support live video sharing. Live-feeds are becoming the “in-thing”. Even the US Presidential election updates were broadcast live by BuzzFeed on Twitter.

You can use live video platforms to engage you audience will near-tangible experiences. If you don’t have a Facebook Live strategy, now is the best time to get one.

With social feeds growing crowded and viewer attention spans growing shorter by year,  you’ll need powerful graphics to captivate your audience. In the last five years, the graphic design software market has expanded, giving marketers extensive options to choose from. You can put together graphics on a drag-and-drop editor to simplify your content creation process.

2. Personalization Will Become Priority

Today’s social media users are faced with ads and commercial content on multiple fronts. The receive information from multiple sources, and breaking through that barrier is becoming a tough task for brands and marketers. Personalization will help marketers slice through the chaos and reach only the people who matter.

Tracking consumers’ behaviors on social platforms and targeting them based on interests will become an essential part of marketing. Some social media marketing tools and apps are already incorporating features to support personalization and targeting. More technology solutions will appear in the time to come. You can target your high-potential market by posting content that only they can relate to, or by targeting them using data pulled from tools.

3. Brand Advocacy Will Grow Popular Among Marketers

Ad saturation is driving brands to look for alternative means to reach their target markets. Investment in advocate marketing has seen a steep increase (by about 191 percent) in the recent times. Micro-influencers could be the key to increasing your brand’s reach on social media, because they are more influential and credible than your brand can be.

Employees, customers and social fans are among the micro-influencers that brands are activating. There a quite a few great employee advocacy guides and case-studies that you can look at for inspiration in building your brand advocate outreach programs. You can use an advocacy platform to build and run your brand advocacy program.

4. Native Content Promotion Will Expand

In Joe Pulizzi’s words, native advertising is content marketing’s “gateway drug”. The modern audience is wise to commercial ploys, and traditional advertising alone may not be a great option for branding your company. Native ads help you create awareness without disrupting users’ activities. Content delivered in this manner can help you connect with your audience without being too pushy. According to a study, native ads are set to to grow to $21 billion by 2018.

Content discovery tools, content distribution platforms and content amplification tools are interesting means to having your content shared organically on social media. You could use one of these solutions to have your content positioned where it can earn you some traction.

5. Marketing Automation Will Go Mainstream

Companies with constrained marketing budgets may have not used marketing automation until now, but according to a study, 92 percent of these companies are losing revenue because of that decision. 2017 may see business of all types and sizes adopt marketing automation. 91 percent marketers are convinced that automation is an indispensable part of marketing.

Each social network is unique in terms of demographic and use-cases. This may force businesses to be present on more than one of them to keep consumers and prospects engaged. Managing social pages can be a time intensive task, without the assistance of a supporting social management tool. The idea is to use the tool to automate tasks that don’t require personal attention – like posting created content to multiple accounts and catching mentions of your brand. You can also curate content with a tool and take the final call on what to share. It all comes down to the extra-time that you can save to better invest elsewhere. Managing content on a central platform can also help you maintain consistency across different pages.

Wrap

Social media marketing is set to evolve into a highly tech-focused and detail-oriented effort. To succeed  at reaching and engaging your target market, you need to explore and stay abreast of the latest developments and technologies offered for social. The areas mentioned on this post are good places to keep tabs on.

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Four Tips For More Powerful Corporate Social Media Posts

According to the Pew Research Center, more than 60% of Americans get their news from social media, which presents both enormous opportunities and a host of new responsibilities for marketers. In order to build trust in an era where untrue statements quickly populate social media feeds as “news,” we need to make sure that we are using this medium in ways that engage our audiences and build trust.

Storytelling can often bridge the gap between data-based information and truly understanding its meaning. Value-based storytelling over time reinforces corporate character and builds trust, so it is one of the most effective ways that an organization can manage its reputation and business. Stories provide memorable and demonstrative examples of how a product makes a difference in a person’s life, how data-driven facts can transform businesses and how much an organization is committed to its promises.

The power of good storytelling transcends time, language and culture. Stories about heroes, villains and everything in between have been passed down for generations because they teach valuable life lessons. Stories keep us informed about what is going on around us, teach us the norms of society and build empathy. They have the power to persuade and motivate others in ways that facts can’t because they appeal to our emotions.

When we hear a story, a part of our brain called the insula is activated, which helps the listener connect the events of the story with their own experiences. It actually stimulates the listener’s brain to feel joy, anger or whatever emotions are being conveyed in the story. This stimulation helps people formulate perceptions about an organization’s intentions and builds empathy.

Once we know what an organization values, the character of its leadership and what legacy it strives to leave, we can decide if we want to engage with it. Whether it is through a speech, an infographic or a tweet, brands and corporations need to harness the power of storytelling to reveal corporate character, connect with emotions and hopefully build trust.

Here are some tips for building more effective corporate narratives using traditional storytelling techniques on social media:

Context is important.

Our culture is diverse and a post or tweet can be perceived differently by each audience it reaches. Everyone relates to your content based on their view of the world. By providing context around your post, it enables your audience to gain a better understanding of its intent.

In other words, rather than stating that your organization is donating millions of dollars in scholarships, it is helpful to explain what your company hopes to achieve by donating this money. Is your organization hoping to cure cancer? Are they hoping this investment will provide a better life for a village in a third world country? Is the company demonstrating a commitment to support the best and brightest in your local community?

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By giving a nod to its setting, the corporate values that led to the decision and the desired business outcomes, audiences will come to understand the values behind your corporate statements, which helps to build trust.

Make it human.

Look for opportunities to humanize your content and connect with your audience’s emotions in an evocative way.

Philips’ story of the breathless choir was just one of 2016’s shining examples of how to reinforce the idea of innovation through storytelling. The PR campaign told the stories of 18 strangers with respiratory aliments who came together to perform “Every Breath You Take” at the Apollo. This moving campaign juxtaposes the struggles of real people against the innovations that make it possible for them to sing, reminding us that there is always a way to make life better with Philips.

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Mobile advertisements thrive on Facebook, Google and Instagram

Mobile application makers currently have no plans to slow the onslaught of mobile ads that encourage you to install their apps on a smartphone. As the market for “mobile-app-install ads” grows to keep pace with demand, including participation from more of today’s most popular platforms, the mix of publishers and brands that can afford the greatest ad presence is also on the rise.

Little commonality existed among the top 20 app-install advertisers on Facebook, Google, Instagram and Pinterest during the third quarter of 2016, according to a new report from Sensor Tower. The research firm, which tracks mobile campaigns, studied app activity from “millions of mobile users around the globe” for its report.

The ad market that was once dominated by game publishers is now filled with various app types including — in the cases of Facebook and Google — suites of apps that are owned by the companies selling the ads. Instagram was the top advertiser based on indexed impressions on Facebook during the third quarter, according to the report. (Facebook owns Instagram.) And Google was the top advertiser on its own service during the same period.

Mobile-app-install ads in the United States will generate nearly $6 billion in marketing spending in 2016, according to eMarketer. With more than 2 million apps available in Apple’s App Store and at least 2.2 million apps in the Google Play Store, publishers are pulling out all the stops to get valuable real estate on consumers’ mobile devices.

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November Instagram update: Stream live video and Snapchat-style messaging

The highly-popular social media app, Instagram, has been updated with two new features. The first of the additions is live streaming. It’s very simple to start live streaming from your phone as you only tap the start live video button in the camera menu and then you are good to go. When live streaming video, the feed can be shared for up to an hour with your followers after which the stream is then gone forever. Don’t forget you can Buy Instagram followers and Automatic Photo Likes at Greedier Social Media. You can tell when someone is streaming because the word “Live” will be underneath their Instagram Stories profile picture at the top of the screen.

The second addition is to the Instagram Direct messaging service within the app. Much like the popular Snapchat application, users will now be able to send their friends images that automatically delete when read. Also like Snapchat, Instagram will notify users if someone replayed or took a screen capture of the disappearing message that was read. Instagram Direct has become a very popular aspect of Instagram with over 300 million users taking advantage of the feature every month.

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The difference of Instagram and Snapchat

How to Find the Best Social Media Networks on the Internet

It is easier for people to tell you the benefits of some of the major social media websites on the internet such as twitter, instagram and even SnapChat. They are quick to tell you their benefits especially on how they have been able to increase their revenues immensely. However, what they may not be able to tell you are those things to lookout for when searching for a social media website to join on the internet.

This means that you are still struggling in terms knowing how to select social media networks that can add value to your business. What you will be discovering in this post are some of the tips that you will have to look out for when searching for which of the social media networks to register with. This will at least save you the time and stress of having to register with those ones that will add little or nothing to your business.

Ease of Navigation

A good social media website will make it very easy for its users or visitors to navigate easily. The functionalities of the website has to be easy to understand as you don’t want to spend all day trying to study a website. A website such as twitter got so popular because its visitors didn’t have any problem going through the site and seeing what it has to offer especially if you buy automatic Instagram likes on a daily monthly basis,

Consider Their Areas of Specialty

This is very important most especially if you are registering with these networks for the sake of promoting your business. It is not enough registering with any of these sites as you have to understand what the website is all about. Any website that is trying to do too many things at a time should be ignored. This is because it means its visitors aren’t targeted. For instance; a social media platform such as instagram has won over the hearts of people because it is known for sharing pictures.

This means that if you are going to be registering with such a website, you should have it the back of your mind that you are going to be spreading the word about your business using pictures and nothing else.

Ease of Communication

The best social media networks do have communication platforms where their subscribers can interact on a daily basis. SnapChat is a good example of a platform where communication is very easy. You don’t need to wait before replying those who must have requested for more information about your products. In a nutshell, you need a platform where you can be able to do some instant or live chats with your customers.

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